How can brands make more sincere visual content that changes people’s mindsets | Perspectives with Safi Graauw

As an intersectional environmentalist who is increasingly fascinated by identity politics, Safi weaves strong narratives and stunning aesthetics with purpose-led ideology, creating content that has won prizes at international film festivals. The stories he is most interested in amplifying have “always been stories about nature.”

Read More
Diving into Purpose Marketing | Marketing for the Future

Brands have the potential to shift narratives and welcome change, and nowadays we see big names putting their weight behind campaigns that do just that. But is there an actual purpose behind these so-called purpose marketing campaigns or are they spun out of thin air just to cater to the demands of a growing impact hungry audience?

Read More
Mitchell R. Duffree