Our story

From setting up a newspaper at age 8 to winning globally with a transgender story.

 
 
 
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How we make things happen

We are Duffree started as a independent cultural content production company at a former shipyard on the river IJ's banks in Amsterdam, NDSM. Queer roots, creative visions. Collaborating with directors & creators to craft cutting-edge content for platforms, brands & agencies. 

In the years since, the label has grown & developed into a forward-thinking, Dutch/British production hub collaborating with creatives worldwide on projects involving Bugaboo, Tony's Chocolonely, The HEINEKEN Company and the Dutch Military Investigation & Secret Service. 

Our productions draw influences from subcultures, both past & present, whilst producing and creating content focused on premium, raw and high-concept storytelling with craft and authenticity in mind. 

We are a closely knitted crew of creators, working from our studio at Plantage, Amsterdam, and our remote offices in Shoreditch, London.

Embracing diversity, adapting with flair. Drawing inspiration from our post-industrial environment, we thrive working on multi-disciplinary subjects as your flexible, creative production partner.

Interested in making things happen?
Let’s talk.

Mitchell R. Duffree
Founder &
Executive Producer

 
 
 
 
 

Our ethos

Our ethos is in our name – Duffree stands for freedom, and I believe in empowering my teams to work with the autonomy they need to create the best work they possibly can. To me, this should be the norm. Working side-by-side with agencies, brands and organizations for over a decade, I am capable of producing global big-picture campaigns while also getting my hands dirty on smaller projects. A fixer at heart, I try to make the world a better place by telling purposeful stories and work with a balance of honesty and tact. Most importantly, I believe the work we make should have the power to generate real, positive change.


 

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